Free Live Streaming of ‘Lincoln: Divided We Stand’ – Watch Online Without Cable

Transactional video on demand (TVoD) or pay-per-view is the latest blockbuster in the world of OTT streaming platforms. After Zee5 introduced it last year, Eros Now and BookMyShow are now in the cart too. BookMyShow Stream, the ticket platform’s TVoD service, launched with Beginning Y Wonder Woman 1984Eros Now’s First Day, First Show will debut with Greenland, an action thriller starring Gerard Butler. Meanwhile, ZeePlex launched in October 2020 with an exclusive display of Khaali peeli and tamil movie Ka Pae Ranasingam.

Pay-per-view is an established model in markets like the United States and the United Kingdom. According to Statista, the US TVoD market is expected to reach $ 2,064 million by 2021. In India, where almost 67% of a filmmaker’s income comes from theatrical releases (according to ICICI values) and digital rights account for 5.9% of movie money, can TVoD make a significant contribution?

Screen independent

Ever since film producers began opting for the first digital releases as a result of the pandemic, the media and entertainment industry has considered a hybrid model for showing movies, like the one used by Netflix for The Irishman, a limited theatrical release. , followed by OTT. premiere.

Everyone who launches TVoD platforms says that a curated selection of movies will be released online. “Fresh premium content will move to TVoD first, and fixed subscription platforms will continue to host large content libraries,” said Pradeep Dwivedi, CEO of Eros International. Eros Now First Day, First Show plans to add nine STX Films films to the TVoD offering over the next 18 months.

Since its launch, ZeePlex has released movies such as Russell Crowe starrer Loose and Diljit Dosanjh’s Suraj Pe Mangal BhariWill add regional movies like Ninnila Ninnila, Awanchit Y Puaada in the next few months.

BookMyShow launched its own streaming platform in July 2020 when events went online, and followed it up with the introduction of a pay-per-view platform. Contrary to popular belief, Ashish Saksena, COO – Cinemas, BookMyShow, argues that the TVoD company is not just a product of the pandemic and the reduction in cinema attendance. “TVoD allows users to pay only for the content they watch, which is a common trend in other world markets, but not yet widespread in India,” he adds.

Display window

Movies are typically released on digital platforms between six and eight weeks after their theatrical release. With the introduction of TVoD, all stakeholders will need to agree on a window model to account for the new revenue stream. “The success of this model depends on the arrangement of the window shades. We still don’t have anything like this in India, ”says Jehil Thakkar, partner at Deloitte.

Kunal Sawhney, senior vice president at Carnival Cinemas, says producers are negotiating to shorten the length of a movie at a theater. In July 2020, Universal Pictures signed an agreement with AMC Theaters (a chain of cinemas in the US) to run movies for at least three weekends, less than three months, before they were available to rent or sell. online. A smaller theater window would mean that viewers are less likely to choose a movie theater than to watch at home.

Eros Now’s Dwivedi says that movies broadcast on First Day, First Show will remain on the platform for four weeks. After this, the studio will make a decision on the subsequent SVoD TV and OTT broadcast. In the US, for example, Mulan debuted on a pay-per-view basis on Disney + in October and was finally available to all paid Disney + subscribers in December.

Will TVoD have a lot of fans in this market? Greg Armshaw, Senior Director of Solutions Sales for Brightcove APAC, thinks so. “Most Indian viewers opt for shorter SVoD plans rather than investing in annual plans. Also, 40% of viewers don’t mind paying to watch movies online. “

However, Thakkar says that TVoD appeals to an audience with a high disposable income that can afford to watch movies in theaters, but chooses not to. But that audience is quite small in India.

Ultimately, it is the nature of the movie that will decide whether viewers want to spend more (in addition to SVoD fees) to rent / buy movies. Shariq Patel, commercial director of Zee Studios, hopes this model will work better “when larger films are released in this format.”

Read also: Why 2021 is the year of more marketing than ever

follow us Twitter Instagram LinkedIn, Facebook