Amazon to start first manufacturing line in India; Fire TV Stick devices to be produced at Chennai facility

The e-commerce giant had pledged to make a $ 1 billion investment to digitize 10 million small and medium-sized businesses in India and create an additional one million jobs by 2025.

New DelhiAmazon said Tuesday that it will begin manufacturing Amazon devices, including Fire TV devices, in Chennai later this year in partnership with Foxconn’s subsidiary, Cloud Network Technology. “This is Amazon’s first manufacturing line in India, reiterating our commitment to the Government of India ‘Make in India’ for an Atmanirbhar Bharat.

“The device manufacturing program will be able to produce hundreds of thousands of Fire TV Stick devices (for streaming video) each year, meeting the demands of customers in India,” Amazon said in a blog post. While it did not share details of capacity or investment for the project, Amazon said it will continually assess the ability to scale to additional markets / cities based on domestic demand. Amit Agarwal, Global Senior Vice President and Country Head of Amazon India, shared the information with the Minister of Communications, Electronics and Information Technology, Ravi Shankar Prasad.

“India is an attractive investment destination and is poised to become a major player in the global supply chain in the IT and electronics industry. Our government’s decision to launch a Production Linked Incentive Scheme (PLI ) has received a tremendous response globally, “Prasad said. He added that Amazon’s decision to establish a manufacturing line in Chennai is a welcome move, and will enhance domestic production capabilities and also create jobs.

“This will further our mission to create an Atmanirbhar Bharat that is digitally empowered,” said Prasad. The minister also posted a series of tweets about the virtual discussion and said that he had asked Amazon India to help him bring products made by Indian artisans and Ayurvedic products to global markets through its platform. He also urged the e-commerce specialist to also select some villages in India and develop them as fully digital villages.

Amazon should also work with small local stores and make them a stakeholder in Amazon’s larger efforts to grow its business, Prasad added. In its blog post, Amazon said its manufacturing efforts will begin with contracted manufacturer Cloud Network Technology, a subsidiary of Foxconn, in Chennai and will begin production later this year.

Amazon had invested billions of dollars in India in e-commerce, payments and logistics operations. It had committed a $ 1 billion investment to digitize 10 million small and medium-sized businesses, enabling cumulative exports of $ 10 billion and the creation of an additional one million jobs by 2025. “Amazon commits to partner with the Government of India to promote the vision of an Aatmanirbhar Bharat. Today, we are delighted to announce Amazon’s first manufacturing line in India to produce hundreds of thousands of Fire TV Stick devices every year to meet customer demands. Indians, “Agarwal said.

This further reiterates Amazon’s commitment to the Indian government’s ‘Make in India’ initiative, he added. The blog post also noted that last year, Amazon had announced ‘Local Stores on Amazon’, a program for local retailers and stores to benefit from selling online.

The company has more than 22,000 registered neighborhood stores across the country that collect additional visits through their online presence and promote their earning potential by acting as collection points, logistics partners, and expertise centers for e-commerce, he said. . .

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